the Tik Tok algorithm
and other academic findings
Hello beautiful readers,
Happy mid-November! The weather has dipped below 70 degrees in Los Angeles which means it’s officially Thanksgiving side dish season! Every theater kid’s favorite event of the year, Halloween, has passed and the only place that saw my costume was my living room.
Let’s check in about some world wide rebrands. Department stores and email lists are rebranding at record speeds to provide you with the holiday gift guides and credit card debt you never knew you needed. Daylight savings has come and gone and now seasonal depression appears at exactly 4:45pm - a consistent queen! Taylor Swift sent out a pre-sale code that ultimately did not work and single handedly broke Ticketmaster, causing an entire website to implode. The rebrands are aggressive this time of year and no one is safe.
Just last week, I had to sit down for several hours after learning the store “Williams Sonoma” was in fact spelled that way. T…